Analysis of the selected business cases suggest a weak fit between the Yip model of a truly Global strategy and strategy levers leveraged by successful companies like Coca-Cola in the beverage industry for effective implementation of a global strategy. By re-flecting on the past experiences of the selected cases the author hopes to draw an inductive conclusion. The paper uses a reflective methodology to examine the Coca-Cola global strategy model and com-pares it with a few selected business cases to ascertain the strength of YipвЂ™s model.

This paper postulates that there is a weak fit between YipвЂ™s Global strategy and the beverage industry. This concept, is what in the authorвЂ™s opinion, YIP calls a truly Global Strategy. Yip argued that вЂњthe global company does not have to be everywhere but has the capability to go everywhere, deploy any assets and access any resources and maximizes profit on a global basisвЂќ.

Yip puts forward that simply operating globally does not mean a company possesses a global strategy. This paper analyzes the fit between the concepts of a truly global strategy in strategic lea-dership put forward by Yip in his book вЂњTotal Global StrategyвЂќ and the consumable busi-ness sector with a focus on the beverage industry.

Yip Drivers Of Globalization